01
正确且有效的恭维是一门艺术
人人都喜欢被真诚地恭维（不是乱拍马屁），因为这是人的底层心理需求。恭维话是指你在谈话中用来使谈话对象对感觉良好的话语或方法。
1 社交恭维
社交恭维属于浅层次的赞美，是一种对个人的赞美，它们比较适合社交场合，但不适用于生意场合。比如：nice suit, nice watch, nice shirt, nice office 等等。
2 生意恭维
在生意场合的恭维需要更加专业，通常来说你可以从下面这些点来切入：
赞扬潜在客户在其公司或行业取得的成功
赞扬潜在客户为创作优质内容所做的努力
赞扬潜在客户在社交媒体上所发布的信息或内容
赞扬潜在客户的公司在该领域所取得的成功
赞扬潜在客户为其客户所做的出色工作
夸奖潜在客户或他们公司的热点新闻或消息
赞扬潜在客户的教育背景
赞美潜在客户的专业技能
赞扬潜在客户的奖项和荣誉
3 生意恭维时的几个要点
不要给予太多的赞美，一个或最多两个赞美就足够了，太多的奉承会导致猜疑
赞美应该是经过精心练习的。在赞美时不要使用填充词，如：uhh, umm, you know, well等
赞美应该与业务有关
最重要的是，这些赞美应该鼓励潜在客户购买你的产品和服务
02
50个在生意场合用于恭维客户或潜在客户的常见例句/模板/话术
在客户服务和销售中，当你希望积极地影响客户的情绪时，下面这些词特别给力。
1 适合赞美客户性格的词汇
Considerate
Cooperative
Determined
Enthusiastic
Friendly
Funny
Generous
Helpful
Honest
Humble
Insightful
Intelligent
Loyal
Observant
Organized
Patient
Positive
Proactive
Responsible
Sincere
Thorough
Thoughtful
Understanding
Welcome
Wise
2 适合恭维客户状态的话语
Amazing
Awesome
Brilliant
Delightful
Excellent
Fabulous
Fantastic
Fine
First-Class
Good Choice
Gorgeous
Great
Interesting
Impressive
Lovely
Marvellous
Nice
Outstanding
Superb
Smashing
Splendid
Stunning
Terrific
Tremendous
Wonderful
3 在客户服务中可以使用十大恭维短句
下面在十个赞美/恭维短句，是从上面的列表中选取了十个词，你可以自己体会一下为什么这些短句在改善客户对话方面会如此有效。
Thanks for being so honest with me about how this is impacting you.
I can see that you’ve been a loyal customer, that’s really great…
It’s nice to speak to a customer who has been so proactive.
I think that was a very wise decision to make.
Ah yes, that’s a funny observation.
It’s good that you’ve shared that with me.
Wow, you live in [INSERT PLACE]. That’s a lovely place. I’ve got family who live there.
I can tell that you’ve done some excellent research.
That’s an interesting idea, I can see why you did that.
I think that you have made a wonderful choice.
03
如何更好地使用恭维/赞美之词？
虽然我已经给出了很多赞美之词和赞美的例子，但关键是要以正确的方式来表达它们。它们需要表现得真实，而不能让人觉得只是另一种生硬的练习。因为恭维需要以正确和自然的方式进行，当你太过努力或刻意地去赞美别人时，就会适得其反。
首先，你需要对客户有好奇心，并表现出对他们的兴趣，这样才能确保客户愿意并愿意分享信息。
其次，你需要真正聆听对方，积极倾听是给予赞美的一个关键组成部分。因为只有当你你真的在听他们与你分享的信息，你才能给予准确的赞美。
最后，你必须一直寻找机会，然后用一句简单且精准的话来表达赞美，直击对方内心。
下面是20个更多使用赞美词的例子：
I appreciate you being so enthusiastic about following this up.
I think you’re just being humble.
I’m always happy to have a conversation with such a friendly person.
It is great that you have been so thorough in your research.
It is very responsible of you to have made that decision.
Thank you for being so observant and spotting our mistake.
Thank you for being so patient with me on this.
You are very generous to say that.
You have been very cooperative, which makes my job a lot easier.
Your feedback has been very helpful; I will share it with X department.
下面的十个例子很适合用来赞美与客户密切相关的东西。
I bet that your dog is delightful.
think that you have a fabulous home.
I’m sure that you have lovely children.
It’s excellent that you are helping to make a difference.
It’s impressive that you do that for a living.
That’s a fantastic accomplishment, you should be proud of yourself.
That’s a really nice name, where does that originate from?
You are a wonderful example to others.
You have an awesome sense of humour.
You have done a splendid job in figuring this out.
我希望这些内容能激励你在销售或服务的时候，给予客户更多的正确和恰当的赞美，而最终鼓励潜在客户购买你的产品或服务。
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