亚马逊防跟卖的6大招,连邮件模板都给你找好了!

亚马逊防跟卖的6大招,连邮件模板都给你找好了!

亚马逊上的跟卖让人深恶痛绝,抄了你的listing,还偷走你的购物车,顺带把你的销量给抢走!但是,亚马逊上,饱受跟卖烦恼的可不仅仅只有中国卖家,外国卖家也不胜枚举,对跟卖可谓是深恶痛绝。小编整理了一位外国卖家赶走所有跟卖的有效方法,希望也能帮你解决跟卖问题。

一、发警告信

发现跟卖,你应该先给对方发警告信,大多数跟卖在看到此警告信的24小时内就会停止销售。

小编给个警告性模板,仅供参考哦

Dear XXX,

It has come to our attention that XXX is using the XXX trademark without license or prior written authorization from XXX.

XXX holds federal trademark registrations in the United States, so XXX listings violate XXX trademark and intellectual property rights. You are also in breach of Amazon’s Participation Agreement.

Therefore, we demand that you immediately remove all listings on Amazon.com in which XXX utilizes our trademarks and images protected by copyright.

XXX currently has at least one listing on Amazon.com for products that utilize XXX trademarks and/or copyrights without authorization.

See the following ASIN: XXX

XXX is the only entity authorized to provide authorization to sell its products on Amazon.com. Your listing constitutes a violation of XXX trademark rights, copyrights, and Amazon’s Participation Agreement.

XXX 's infringing listings must be removed immediately to prevent damage to XXX brand and lost sales.

While XXX has many options available under this state. But we would prefer to resolve this matter amicably. Please confirm to us in writing within 24 hours, that you have:

(1) Removed all of XXX trademarks and copyright material from your Amazon.com listings and any other website or public display you operate;

(2) Removed all of XXX listings of products it claims to be associated with XXX, including but not limited to the ASINs listed above

Failure to take action within 24 hours will force us to report this serious violation to the Amazon seller performance team. This is licensed products to Amazon.com as well, Amazon seller performance team will take such violations very seriously, possibly resulting in removal of your selling privileges on Amazon.com.

"We have received United States. Trademark Application and assigned serial number XXX to your submission." An official notification to you!

Thank you for your attention to this matter. Please contact us if you have any questions.

Legal on behalf of "XXX"

二、告对方侵权

如果你拥有知识产权(专利权、商标权、版权),可以直接联系亚马逊卖家支持,投诉对方侵权。

小编也给个报告模板,仅供参考~

ASIN:XXX

Dear Amazon Representatives:

- Business name of the violation seller: XXX

- Name of Brand: "XXX", REGISTERED NUMBER: XXX

This is XXX the owner of XXX.

I am hereby reporting a trademark infringement from one of Amazon's marketplace sellers, who have been verified as selling counterfeited "XXX" brand products in Amazon marketplace. "XXX" this seller involved in this issue, is selling under a selection of the following ASIN: XXX

We are able to verify this issue by the following reasons:

Proof of the violation:

-Copy of trademark registration certificate: (LINK TO YOUR TRADEMARK REGISTRATION PAGE)

-Certificate of Trademark Registration:ATTACHED

Please note that during the time of review, they may still be able to sell the counterfeited products to the customers. In order to prevent the continuation of this IP infringement issue, we would like to ask if Amazon Marketplace will remove their selling privileges as well as their existing listings with the ASINs mentioned above from their accounts.

This seller's counterfeited products in Amazon's marketplace is a violation of Amazon's IP policy. Their actions of these low quality counterfeited products have created a tremendous disappointment to our mutual customers, not only their shopping experience on Amazon.com but also my brand. I am hereby requesting an immediate removal of this seller's selling accounts in order to prevent further IP infringement acts on Amazon.com.

If no actions are taken in certain time and the scenario continues, we will seek for full legal actions against all related parties.

Sincerely,

三、测试购买

下单购买跟卖的产品,收到产品后拍照片,证明和自己的产品不一样,然后以此为证据提交给亚马逊。

如果亚马逊在你第一次进行测试购买后没有移除跟卖,你可以用几个不同的买家帐户重复此过程。

四、加入Amazon Exclusives

亚马逊有个项目叫“独家销售计划”(Amazon Exclusives)。一旦你获准加入该计划,亚马逊就会清除你listing上的跟卖,但你需要向亚马逊支付5%的佣金。

五、邮件轰炸

用不同的买家账户向跟卖发数百甚至上千邮件。亚马逊系统会读取你的所有邮件,如果有很多买家抱怨商标侵权、卖假货或求好评,亚马逊可能会暂停卖家的账户。

六、申请Brand Gating

如果你想彻底摆脱跟卖,Amazon Exclusives & brand gating是唯一的途径。如果你的brand gating申请被批准后,就没有人能够再跟卖你的品牌。为了获得brand gating批准,首先你需要完成亚马逊品牌备案2.0。

卖家们还有什么防跟卖or赶跟卖的方法,底部评论区欢迎一起讨论哦~

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