图源：pi
‘烟草的更健康的替代品’、‘电子烟可能是戒烟的一种解决方案’和‘电子烟引发新的健康问题’.....电子烟市场一直以来是全球商贸争议性强和受各国政府监管的市场。即便如此，近年电子烟市场规模正快速的增长，从2012年的20，000用户，到今年全球的6000万电子烟用户，目前市场上已有超过 450 个电子烟品牌。
'A healthier alternative to tobacco', 'E-cigarettes could be a solution to quitting smoking' and 'E-cigarettes raise new health concerns' ..... The e-cigarette market has long been a highly controversial and government-regulated market for the global trade. Even so, the e-cigarette market has been growing rapidly in recent years, from 20,000 users in 2012 to 60 million e-cigarette users worldwide this year, with over 450 e-cigarette brands now on the market.
一年1000亿外贸，中国电子烟出海前景广阔
China's foreign trade in electronic cigarettes has a bright future
据海关总署 前瞻产业研究院报告显示，中国出产的电子烟产品供应了世界上大部分的电子烟市场。2021年，我国电子烟行业产品出口额共计213.94亿美元。2022年1-4月，我国电子烟出口总额达到了61.68亿美元。
According to a report, China's e-cigarette products supply most of the world's e-cigarette market. 2021, China's e-cigarette industry product exports totaled US$21.394 billion. 2022 January-April, China's total e-cigarette exports reached US$6.168 billion.
由近期发布的《2022年电子烟产业出口蓝皮书》报告显示，2022年全球电子烟市场规模将超过1080亿美元，预计2022年海外电子烟市场规模将保持35%的增长速度，总规模突破1000亿美金。
The global e-cigarette market size will exceed US$108 billion in 2022, and the overseas e-cigarette market size is expected to maintain a 35% growth rate in 2022, with the total size exceeding US$100 billion.
图源：南方都市报，侵删
电子烟国际市场稳步扩张，需求广阔，中东海湾国家是不可忽视的出海潜力市场，特别是阿联酋和科威特这两大市场。
The international market for e-cigarettes is steadily expanding and demand is vast. The Middle East Gulf countries are potential markets that cannot be ignored out of the sea, especially the two major markets of the UAE and Kuwait.
电子烟浪潮已在中东海湾国家掀起
Middle East e-cigarette market
图源：VAPE HK，侵删
上周，2022年世界电子烟展首次在阿联酋迪拜举行，数千家国际商家在展会展示电子烟产品、制造零部件、烟油、测试技术等等相关产品。在展会上，几位烟草行业的关键人物表示，当地商家正在推动像英国‘作为消费品和药品进行监管’的市场方案，电子烟作为医药产品，医生可以向重度吸烟者推荐它们。
The electronic cigarette exhibition was held for the first time in Dubai last week, with thousands of international exhibitors showcasing e-cigarette products, manufacturing components, vaping oils, testing technology and much more. At the exhibition, several key tobacco sector figures said they are pushing for a scenario such as the one in the UK, where vapes are supported as medicinal products and doctors can recommend them to heavy cigarette smokers.
在中东，黎巴嫩、阿曼和卡塔尔电子烟及相关产品是被禁止的，而科威特、沙特阿拉伯、约旦、阿联酋、埃及是合法销售。其中，阿联酋电子烟市场增长速度是最快的。据ECigIntelligence公司总经理Tim Philips表示，阿联酋前10名商店销售额在普遍增长，相当多的客流量来自国外，阿联酋市场的增长速度远远快于其邻国。
In the Middle East, e-cigarettes and related products are banned in Lebanon, Oman and Qatar, while they are legal for sale in Kuwait, Saudi Arabia, Jordan, the UAE and Egypt. Of these, the UAE e-cigarette market is growing at the fastest rate. According to Tim Philips, managing director of ECigIntelligence, sales in the top 10 shops in the UAE are growing in general, with a significant amount of traffic coming from abroad, and the UAE market is growing much faster than its neighbours.
从口味到限位，监管形势复杂
随着消费者对各种电子烟的意识和产品知识不断提高，电子烟制造商从设备的智能性能、电池续航能力、芯片、焦油伤害程度、口感、口味各个方面进行产品研发迎合消费者，以取得超越竞争对手的优势。
As consumer awareness and product knowledge of various e-cigarettes continues to increase, e-cigarette manufacturers are developing products to cater to consumers from the smart performance of their devices, chips, taste and flavor aspects to gain an edge over their competitors.
在阿联酋，销售的 76% 的电子烟产品不是烟草味的，买家会选择更甜的品种。最受欢迎的选择是水果味，占销售额的 39%，其余部分市场由 21% 的清凉薄荷味、14% 的烟草味、12% 的甜点味、7% 的甜糖果和 6% 的饮料味组成。
In the UAE, the most popular choice was fruit flavours, which accounted for 39% of sales, with the rest of the market made up of 21% cool mint flavours, 14% tobacco flavours, 12% dessert flavours, 7% sweet confectionery and 6% beverage flavours.
图源：thenationalnews，侵删
要注意的是，据相关研究发现，甜味和水果味丰富口味是助长青少年吸电子烟重要因素，各国都对青少年介入电子烟消费群体表示十分担忧，基于这个底线，各国监管局都宣布对调味电子烟、果味电子烟陆续加以监管或者禁止。
It is important to note that, according to research, sweet and fruity flavors are important factors that encourage youth to smoke e-cigarettes, and countries have expressed great concern about youth involvement in e-cigarette consumption groups.
出口海外，门槛和物流是关键
Exporting overseas, logistics is key
纵使电子烟出海形势一片良好，电子烟在国际快递属于敏感货，物流环节不可忽视。在我国，电子烟运输出行了一系列管控规定，根据《电子烟物流管理细则》规定，出口电子烟产品有指定的海关、报关清关报备、交易平台备案等等环节，全过程都“凭单据而行”。
Even though the situation of e-cigarettes at sea is good, e-cigarettes in the international express is sensitive goods, logistics links can not be ignored. In China, electronic cigarette transport travel a series of control provisions, according to the "electronic cigarette logistics management rules", the export of electronic cigarette products have designated customs, customs clearance reporting, trading platform for the record and so on.
而电子烟进口中东国家，2022 年 1 月，阿联酋和一些海湾合作委员会国家对电子烟和电子烟油征收的关税从 5% 提高到 100%。因此，出口电子烟，如何控制物流成本和选择具备相应经营范围资质的专线物流服务供应商至关重要。
As for e-cigarette imports to Middle East countries, in January 2022, the tariff imposed by the UAE and some GCC countries on e-cigarettes and e-cigarette oil was increased from 5% to 100%. Therefore, it is crucial to control logistics costs and choose a dedicated logistics service provider with the appropriate scope of operation to export e-cigarettes.
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