对于一带一路国家来说，中国工程机械类外贸企业没有欧美日（譬如卡特彼勒、利勃海尔、小松）这些工程机械厂家知名度高，但是价位确实比欧美日便宜，对于一带一路的工程机械需求来说，并不是越贵越好，而是追求一种适合当地主流市场的性价比，因此，对于工程机械类外贸企业来说，通过企业介绍来来提高企业知名度，进而提高性价比，这对成交是有益处的。
1.HISTORY
RECO Hoist Ltd. is relatively new to the United Kingdom, but for our customers on the European continent, the name RECO has been synonymous with quality for more than sixty years now. In 1953 the foundation was laid for a company that has since grown into an international enterprise for the rental of temporary accommodation and equipment with offices in Northern and Western Europe. Customers consider RECO a business partner that acts fast, is reliable and affordable.
如果企业历史不悠久，那么就像上文那样，对企业历史略写，而着重写企业的业务范围。
RECO Hoist takes over hoist division HTC Plant
In january 2015 RECO Hoist announced the take-over of the Hoist division of HTC Plant. RECO Hoists, a UK subsidiary of Dutch construction equipment rental company RECO, will retain all 41 employees, contracts and agreements. HTC Plant’s contracts manager Marcus Percival will also transfer to RECO Hoists to head the team.
然后就是企业的员工人数，企业沿革及领导简介。
2.OUR PEOPLE
从这点来看，这家英国公司非常聪明，他非常清楚工程机械公司不是电影公司，客户不会有大把的时间把公司员工一一过目，就用了OUR PEOPLE这个单词，不仅减少了麻烦，还显示了公司团结。
然后在底部配上两张车间图片，显得生动，而且也介绍了企业的生产场景，一举两得。
3.ACCREDITATION
认证部分，能发原件就发原件，如果太多，就发简单的编号即可。
4.Vision
Reco Hoist Ltd is absolutely committed to ensuring the health, safety and wellbeing of its employees and others that may be affected by our activities. Our aim is zero harm to people and the environment and a team of employees that are empowered to achieve the safe delivery of excellent products and services.
远景，这个欧美企业写写可以，亚洲企业要是写，就显得东施效颦了，有何过人之处呢？搞不好会给客户造成困惑。
Professional Memberships & Certifications
To demonstrate our commitment to safety and quality to our employees and our clients we are committed to achieving and maintaining certification to a range of widely recognised standards including Achilles (Building Confidence), ISO 9001; 18001 & 14001. We are a member of the British Safety Council, Construction Plant Hire Association (CPA) and the UK Construction Hoist Interest Group (CHIG).
这家英国公司的企业介绍非常有目的性，知道这些虚幻的目标对吸引客户没有太大意义，所以又在下面写了专业的会员和认证，来增加产品的性价比。
结语：外贸企业介绍是为了销售产品，不是为了寻找投资融资，因此应该围绕产品来写，提高产品的真实度和性价比。
