跟踪客户不重样,不服来看

跟踪客户不重样,不服来看

 跟踪了很多次了,都不知道说什么了。。。一个小小招数让你跟踪客户不重样,天天都是新招式,不信继续看。


我今天分享的小招数很简单,把卖点列出来,细节的优势,哪怕只是包装比竞争对手多了一层,也可以列为卖点,价格便宜,也是卖点,产品独特性,更是卖点了,列出卖点之后,每次跟踪客户只发送一个卖点,不提别的卖点,把这个卖点介绍清楚,介绍到位即可,每一封开发信的主题就是这个卖点。这就是我要分享的小招数。

      

在给大家做一个示范之前,我先讲清楚为什么这么做,知其然也知其所以然:

第一,客户极少会看到一个产品就立马产生印象,需要我们多次的推广,让客户对我们的产品,或者业务员有印象,想着一封邮件过去就让客户动心,说实话,比较不现实;

第二,与其填鸭式的给出一大摞信息,不如把一个点讲清楚;哪怕你一次只写两个卖点,也分散了客户一半的注意力,所以,干脆直接只写一个卖点,把这个卖点介绍到位;

第三,我们的卖点不断的抛给客户,让客户会觉得我们得产品似乎是说不完的优势,更能提高我们的产品的价值。

 

做个示范吧:

卖点列表:支持激光打印机(一般都是热敏打印机),有自动分析功能,12晶片探头,4:3的屏幕(一般16:9)。。。。

就以这三个为例,我分享下我的写法:

1.支持激光打印机

Hello,

This is Will from a Smart fetal monitor manufacturer. Writing to build business relationship with you.

Our Smart Fetal monitor is Laser printer available. We have developed a software to make the device work with Laser printer directly. So you will save a lot of printing cost just using common paper rather than thermal paper(热敏打印纸)。

This is the picture of our fetal monitor working with Laser printer.

FOB price for this fetal monitor with Laser printer is only $1980/set. It will save you about $50 per year(光说省钱还不够,到底省多少钱?我有数据啊).

Look forwards to cooperating with you.

 

2.自动分析功能:

Hello,

This is a Smart fetal monitor manufacturer, Smart means automatic analysis of FM,FHR,TOCO during monitoring(用图片展示自动分析界面), rather than after monitoring. This provides you a lot of convenience not to analyze the results by human beings. And the analysis will supply the fetal score at last, also can be transferred to central monitoring system anytime.(自动分析什么好处,讲得清楚) Automatic analysis is one of our 11 patents. (唯一性)

FOB price for it is only $5000/set, MOQ 1 set.

Look forwards to cooperating with you on this unique products.


3.12晶片探头

Hello,

This is Will from a Smart fetal monitor manufacturer, 1.0MHz digital pulse 12 CHIPS fetal monitor supplied.

As you know, there are only 9chips of Common fetal monitors, 3 chips more makes it much easier to find the fetal heart, and bring you more accurate results, this is also the best technology of fetal monitoring, your honored hospital deserves the best fetal monitors(我们的优势怎么能不说?同时,还可以激将一下客户).

FOB price for this fetal monitor is only $5000/set. MOQ 1 set.

Look forwards to building business relationship with you on this products.


4.4:3屏幕


Hello, 

This is Will from a Smart fetal monitor manufacturer, we supply you length to width 4:3 screen fetal monitor.

As you know, most of the suppliers of fetal monitors just provide you 16:9 screen, we supply you 4:3 screen, the latter costs 2/3 more than the former, because it is more suitable for human sight. We always spare no efforts to supply you the best Fetal monitors, not let the screen alone.(连屏幕的比例都不放过,你说我们多专业吧?)

FOB price for this 4:3 screen fetal monitor is only $5000/set.

Look forwards to cooperating with you.


好的,四个例子总结完毕,不知道你看明白了我什么意思吗?对的,我每一篇邮件只有一个主题:就是那几个买点。我几乎没有谈别的任何东西,只需要谈这几个卖点,到底什么好处,让客户感受到,这样子,跟踪起来才是有效的,同时呢,我还可以有着无数的花样,对吧?我可以几个卖点搭配起来再次发,我的卖点也可能升级啊,卖点升级的时候,我就有了接口跟客户交流,跟客户交流最好是有一个冠冕堂皇的理由,而不是无病呻吟,虽然这个理由也不过是个借口,但是,有借口就是比没借口好的多。

这一个小招数就分享到这里,SEE YOU!!!!